Creating Memorable Digital Experiences
“I thrive when collaborating across teams and mentoring talent to bring out the very best solutions. Delivering inspiration in many different ways…”
My Design Strategy Approach
Executing a strategy using UX design methods helps align all stakeholders and cross functional team members. Along with traditional storytelling and presenting a slide deck to influence colleagues, I like to create various artifacts, to clearly communicate design direction and approvals. These activities in guiding the design process ensure we are all on the same page, building customer-centric solutions.
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High Level Concepts
For early buy-in for teams: I’ll provide sketches, low fi wires to help tell a story. I may share inspirational screens to analyze and imagine what would work for the latest project.
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Digital Mood Boards
Creating a digital mood board organizing all ideas and user flows helps keep our vision on track. Everything organized in one flexible place.
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Flow Diagrams & Info Charts
Building diagrams and informational graphics is an instant communication tool for all teams, including executive stakeholders.
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Work Sessions
In addition to design thinking workshops, I enjoy collaborating with teams to co-create UX and visual explorations. Work sessions may include design critiques or development demos.
More about me…
I'm Pamela, UX Design Leader. My design process is understanding user behaviours and translating insights into meaningful experiences. I stay up-to-date on the latest design trends to inspire innovative thinking and drive future-forward work. Sharing knowledge and mentoring team members are critical ingredients in developing impactful products.
I have proven results in driving business growth and developing applications that meet customer needs in innovative and refreshing ways. I've led design at digital agencies such as Arnold Worldwide, Draft FCB, Grey Canada, and Sapient Publicis. In addition, I've synthesized research and design strategies into innovative products at Xpertsea, IBM, MRI Angus, TD and RBC.
My enthusiasm for design, products, technology, research, and collaborating with cross-functional teams has led me to create best-in-class projects.
Thanks for visiting, and I look forward to working with you.
Client List:
Angus MRI, Bank of Montreal, Bell, CIBC, Evian, The Hudson Bay Company, IBM, Jamaica Tourism, Motorola, Proctor and Gamble, RBC Royal Bank of Canada, Rogers, TD, Toronto Tourism and more…